Now accepting early contractors

Turn Pre-1980 Homes Into a Pipelineof High‑Intent Insulation Leads

Homefront auto-identifies aging suburban homes, sends homeowners a personalized energy-savings report, and delivers warm, pre-qualified leads directly to vetted contractors — by zip code.

78M
Pre-1980 homes in the US
30%
Avg. energy savings from insulation
$2,400
Avg. homeowner annual savings
How it works

From property record to booked job, in three steps

01

Identify Pre-1980 Homes

We cross-reference property records with Google Maps to pinpoint single-family homes built before 1980 in high-value suburban zip codes — the homes most likely to benefit from insulation upgrades.

02

Email Homeowners a Personalized ROI

Each homeowner receives a custom energy-savings report based on their home's age, local energy rates, and climate zone — showing exactly how much they'd save and their expected payback period.

03

Contractors Claim Qualified Leads

Vetted insulation contractors in your area get instant access to warm, high-intent homeowners who've already seen their personalized ROI. Pay only for leads you claim. No wasted spend.

🏡 For Homeowners

See exactly what you'd save
before spending a dime

If your home was built before 1980, you're likely losing hundreds of dollars every year to drafts and poor insulation. We'll show you exactly how much, then connect you with a trusted local contractor.

💡
Know Your Exact Savings
See a custom ROI calculation — your home, your energy rates, your climate zone.
🏡
No Cold Calls
We only connect you with pre-vetted, licensed contractors in your area.
📊
Free Energy Report
Receive a detailed report on potential savings — no obligation, no cost.
Get My Free Report →
🔧 For Contractors

Stop chasing cold leads.
Claim warm ones.

Every homeowner on our platform has already seen their personalized ROI and raised their hand. You're not interrupting — you're answering a question they already asked.

🎯
Pre-Qualified Leads Only
Every homeowner has already seen their ROI and expressed interest. No tire-kickers.
📍
By Zip Code
Choose exactly the service areas where you want to grow. Pay only for what you claim.
📈
Predictable Pipeline
Steady, consistent flow of new prospects — no more feast or famine.
View Lead Packs →
Contractor Lead Packs

Buy Warm Leads, Not Cold Promises

Every lead is a homeowner who has already received a personalized energy-savings report for their property and expressed interest in an upgrade. You pay per lead, no subscriptions.

Starter
$49one-time
5 qualified leads · $9.80 per lead
  • 5 warm, pre-qualified homeowner leads
  • Leads in your chosen zip code(s)
  • Each homeowner has seen their ROI report
  • Name, address & contact info included
  • 30-day delivery guarantee
Get Started — $49
Most Popular
Pro
$149one-time
20 qualified leads · $7.45 per lead
  • 20 warm, pre-qualified homeowner leads
  • Leads in your chosen zip code(s)
  • Each homeowner has seen their ROI report
  • Name, address & contact info included
  • 30-day delivery guarantee
  • Priority access to new lead batches
  • Dedicated account support
Get 20 Leads — $149
🔒Secure checkout via Stripe
Every lead verified & pre-qualified
📍Delivered to your zip code
💳No subscription, pay once
Early access

Join the waitlist.
Be first in line.

We're launching market-by-market, starting with the highest-density pre-1980 suburban zip codes. Sign up now and you'll get first access when we open your area.

Free for homeowners — no obligation
Contractors get early pricing lock-in
Launch rolling out Q3 2025

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